Not All Ingredients Are Equal

Ingredients are vehicles for nutrients. All animals big or small have daily nutrient requirements; they do not have specific food item requirements. They need protein, fat, carbohydrates/fibre, vitamins and minerals, and water, in specific amounts. By combining different ingredients, it is possible to meet the daily nutritional requirements of your dog or cat. The best products will be formulated with highly digestible ingredients that provide the highest quality of these nutrients in an extremely palatable format. In other words, the quality of a food does not start OR end at the face value of the ingredient deck. It takes science, research, innovation, expertise, and clinical trials to provide optimal nutrition.

What Factors Can Affect Ingredient Quality?

Animal Products






Plant Products







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4. . National Research Council (NRC). 2006. Nutrient Requirements of Dogs and Cats. The National Academies Press, Washington, DC, USA.
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6. Santé-Lhoutellier et al. 2008. Effect of meat cooking on physicochemical state and in vitro digestibility of myofibrillar proteins. J Agric Food Chem. 56(4):1488-94.
7. Shurson et al 2005. Corn by-product diversity and feeding value to non-ruminants Proc. MN Nutr. Conf.
8. Babcock B et al. 2008. Using distillers grains in the U.S. and international livestock and poultry industries. MATRIC, The Midwest Agribusiness Trade, Research and Information Center. Iowa USA. Available at:
9. American Geosciences Institute. Accessed on Sept 2012:
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